Advertising management on Google, Meta, ChatGPT and X (Twitter). We connect your choice of channel with your offering, website and the actions that matter to your business.
The right place for your message
Each channel has a different role. Explore how we connect audiences, advertising and business goals.
When people are already looking for a solution
We connect searches with a specific service or product. We select Search, Shopping and other suitable campaigns based on the catalogue, market and measurement readiness.
When it’s suitable
When people search for your products and services; for Shopping — with product data ready.
What we measure
Searches, visits and recorded purchases or enquiries in relation to spend.
Meta · Facebook and Instagram
When your offering needs to attract attention
We present your product in a suitable context on Facebook and Instagram. We test messaging and visual assets, aligning the ad with the page it leads to.
When it’s suitable
When the product or service needs a clear visual presentation and a consistent message.
What we measure
Engagement, visits and recorded actions based on the selected goal.
ChatGPT
When someone is researching and comparing
We prepare a clear offering for an advertising presence on ChatGPT based on availability for the market and account. Paid placements are separate from answers and do not change them.
When it’s suitable
When the product offered and the market fit OpenAI’s available advertising options.
What we measure
Available impression, click and action metrics based on the settings.
X (Twitter)
When the context of the conversation matters
We connect your message with the topics and audiences that matter to your business. We prepare text, images, video or a carousel based on the goal and X’s capabilities.
When it’s suitable
When your audience uses X and your offering has a place in the conversations there.
What we measure
Reach, engagement, visits or recorded actions and their cost.
The choice of formats, targeting and measurement depends on the market and the advertising account’s capabilities.
What your business receives
Coordinated work on your campaign — from choosing a channel to decisions after launch.
A media plan with clear priorities
We define the role of each channel, the markets and the budget allocation. We clarify what is ready to launch and what needs preparing.
Aligned advertising and landing page
We prepare messaging and ad variations. We review whether the offer, content and next step on your website deliver what the ad promises.
A measurement plan
We select key events — such as an order or enquiry — and check tracking based on the platform, website and consent settings.
Tests with a specific question
We compare suitable variations of messaging, assets and audiences. Reporting connects spend with results and provides a basis for the next change.
A clear start and consistent management
We agree on the scope, access permissions and working process before activating campaigns.
Understanding your business
We clarify your offering, markets and goals. We review your website, available assets and advertising accounts.
Preparing and launching
We agree on the budget, messaging and measurement. We prepare the campaigns and check the settings before the approved launch.
Analysing and improving
We monitor performance and spend. We discuss the results and select the next tests based on priorities.
Let’s discuss your advertising
Provide your website, markets, main goal and approximate budget. You can also contact us if you are still choosing the right channels.
Digital expertise in exchange for equity
Digital services as part of a long-term business partnership. We discuss the model based on the company, its needs and shared goals.
What the partnership includes
Shopify, SEO, advertising and technology solutions based on business needs
The model, scope and terms are agreed individually
About advertising management
How do you choose advertising channels?
We start with your offering, audience and market, rather than a list of platforms. We assess where people search for, discover and compare similar products and what we can reliably measure.
Do I need to advertise on all four platforms?
No. We select channels based on the goal, budget and business readiness. With limited resources, it may be more useful to start with one clear priority and expand the work later.
How are the advertising budget and service fee separated?
The cost of displaying ads on the platforms is separate from the work on strategy, preparation and management. We clarify both parts and the agreed scope before launch.
Can you take over existing campaigns?
Yes. We first review the accounts, active campaigns, assets and tracking. On that basis, we propose priorities and an approach for the transition to new management.
Who retains access to the advertising accounts?
We work with agreed access permissions to your business’s accounts. Before launch, we clarify who manages payments, approvals and user roles.
What materials are needed to get started?
A clear offer, information about the audience and market, a website or landing page and existing visual assets are needed. We clarify which copy and formats we will prepare as part of the service.
Do you work with businesses without an online store?
Yes. Campaigns can also focus on services, enquiries or presenting a business. We select the goal and measurement approach based on the actual customer journey.
Is a separate landing page needed?
Not always. We review whether the existing page explains the offering and makes the desired action easy. If key elements are missing, we agree on the required improvements as a separate part of the scope.
How do you measure orders and enquiries?
We define the required events and check the tools available on the platform and website. We account for the impact of consent and different attribution models, rather than simply adding together all reported conversions.
Is ChatGPT advertising available in every market?
Availability depends on the market, advertising account and OpenAI’s policies. We check the current terms during planning. Paid ads are separate from ChatGPT’s answers and do not buy an organic recommendation.
Can I advertise in international markets?
Yes, when the channel, product and account allow it. We clarify the markets, languages, assets and the website’s readiness to serve these customers.
What do the reports include?
We select metrics based on the goal: reach, engagement, visits, enquiries or purchases and their cost. We discuss what the data means and the actions that follow; the format and frequency of reports are agreed.