Advertising on X with a clear role for your business. We connect audiences, messaging and ad formats — from initial attention to measurable website actions.
The goal first, then the campaign
Choose what you want to achieve. See how the goal changes the message, format and metrics we track.
Awareness
Introduce your business to the right people
We choose one clear message and a visual approach that makes it understandable. We select the audience and reach based on the market and the account’s available capabilities.
When it’s suitable
When introducing a brand, product or new offering to the audience on X.
What we measure
Reach, impressions, frequency and video metrics based on the format used.
Engagement
Give people a reason to take interest and respond
We adapt the post to the audience’s context. We test different ways of presenting the topic and assess engagement against the campaign goal.
When it’s suitable
When the message needs attention, explanation or a conversation on the platform.
What we measure
Ad engagement and its cost; we review the quality of responses separately.
Visits
Connect the ad to the right page
The advertising message and the page should tell the same story. We check the link, mobile presentation and clarity of the next step.
When it’s suitable
When presenting a service, content or product that requires more information.
What we measure
Clicks, visits according to the available measurement and behaviour on the landing page.
Website actions
Measure the important next step
We define which action matters — such as an enquiry or purchase. We check events and the connection with X Pixel or Conversion API based on the website and consent settings.
When it’s suitable
When the website is ready for the desired action and suitable tracking is in place.
What we measure
Recorded conversions and their cost; the available value and website data are reviewed together.
The choice of formats, targeting and measurement depends on the market and the advertising account’s capabilities.
How we prepare advertising to work in practice
X Ads management combines account readiness, clear assets and measurement linked to your goal.
Account, market and eligibility
We review the profile, advertising account and landing page. We check X’s verification and advertising requirements, along with the options for the selected market.
Audiences and messaging
We select available targeting based on your business and your audience’s topics of interest. We prepare copy and visual variations with a specific reason to act.
Connecting the ad and the website
We align the message with the landing page. We agree on events and suitable measurement through X Pixel or Conversion API, where applicable.
Spend control and next tests
We monitor the budget and reported results. We compare asset and audience variations and discuss what to keep, change or test next.
From the first conversation to a working process
Before launch, we agree on the goal, assets, access permissions and advertising budget.
Review and direction
We clarify the audience, market and priority action. We review the website, available assets and advertising account.
Preparation and approval
We prepare the campaigns, targeting and ad variations. We check measurement and agree on the settings before launch.
Management and development
We monitor spend and results. We test justified changes and define the next steps based on the data.
Let’s discuss advertising on X
Tell us about your business, market and goal. If you already advertise on X, tell us what works and what you want to improve.
Digital expertise in exchange for equity
Digital services as part of a long-term business partnership. We discuss the model based on the company, its needs and shared goals.
What the partnership includes
Shopify, SEO, advertising and technology solutions based on business needs
The model, scope and terms are agreed individually
Questions about advertising on X
Which businesses is advertising on X suitable for?
X may be a suitable channel when your audience uses the platform and your offering has a place in its conversations. We assess the market, product, goals and available assets before recommending a campaign.
What goals can a campaign have?
We can plan campaigns for awareness, post engagement, visits and website actions. We choose the goal based on your business and the options available to the specific account.
What ad formats do you use?
X supports text ads, images, video and carousels. We select formats based on the goal, available assets and supported campaign options.
What account is needed to advertise on X?
An active public profile that meets X’s verification requirements and advertising policies is required. Before launch, we check the account’s eligibility, how the business is presented and the website the ads will lead to.
Can you advertise from Bulgaria and target other markets?
Bulgaria is among the countries from which X allows self-service advertising. Planning for other markets depends on the available targeting, language, product and applicable advertising policies.
How do you select audiences?
We start with the product, market and people you want to reach. We use suitable available options for location, language, interests and keywords, then assess the performance of the selected audiences.
Is remarketing possible?
Yes, through suitable Custom Audiences when X’s requirements are met. Website visitor audiences require working tracking, appropriate consent settings and sufficient audience size.
How are orders and enquiries measured?
We define the required events, such as a purchase or submitted enquiry, and connect them through X Pixel or Conversion API depending on technical capabilities. We check reporting and review it alongside website data.
How is the advertising budget determined?
We agree on the budget based on the goal, market and planned tests. Spend paid to X and the management service fee are separate and agreed before launch.
Can you take over existing campaigns?
Yes. We start by reviewing the account, current campaigns, assets and measurement. We then propose a specific scope and priorities for improvement.
What materials are needed?
A website or landing page, a clear offering, audience information and existing copy, images and video are useful. We clarify which materials can be used and what we will prepare as part of the service.
How do you evaluate campaign results?
Based on the goal selected in advance: reach, engagement, visits or recorded website actions and their cost. The analysis shows which variations perform better and what changes to make next.