Terms of service

 Terms and conditions

  1. Ownership The SEOexpert.bg website is owned and operated by USMIH Ltd. All rights related to the management and content of the site are reserved by USMIH Ltd. | VAT: BG207299888.

  2. General provisions These terms and conditions govern the relationship between USMIH Ltd., hereinafter referred to as the "Company", and the users of the SEOexpert.bg website, hereinafter referred to as "Users". Throughout the site, the terms "we", "us", and "our" refer to SEOexpert.bg. SEOexpert.bg offers this website, including all information, tools, and services available from this site to you, the user, subject to your acceptance of all terms, policies, and notices stated here.

  3. Content All content on this site, including texts, graphics, logos, images, and software, is the property of USMIH Ltd. and is protected by the Copyright and Related Rights Act.

  4. AI-assisted services 

    Some services offered by SEOexpert.bg include the use of AI-assisted tools for research, semantic clustering, draft support, metadata generation, content structuring, process automation, or AI assistant configuration. Unless otherwise agreed in writing, SEOexpert.bg has the right to determine the combination of human and software-assisted workflows used to provide the service.

    AI-assisted outputs may contain errors, omissions, or outdated claims. SEOexpert.bg may review materials before delivery, but the client is responsible for the final review and approval of business-specific facts, product data, claims, health and legal texts, prices, compliance-sensitive wording, and any published content or implementation carried out on the client's behalf.

    SEOexpert.bg does not guarantee rankings, traffic, citations, conversions, or commercial results. The client must hold the necessary rights to all materials they provide and must not send illegal content, passwords, bank card data, special categories of personal data, or other highly sensitive information, unless this has been expressly agreed in writing within an appropriate project scope.

    When the client requires a restricted processing mode or a workflow without third-party AI tools, this must be agreed before the start of the service.

  5. Liability USMIH Ltd. shall not be liable for any damages arising from the use of the SEOexpert.bg website or the inability to use it.

  6. Personal data The personal data provided by Users will be used solely for the performance of the requested services and will not be disclosed to third parties without the Users' consent.

  7. Contact information For more information, questions, or inquiries, Users may contact USMIH Ltd. using the contact details provided at the following link: Contact information.

  8. Terms of use By agreeing to these Terms of Use, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site. You may not use our services for any unlawful or unauthorized purpose, nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws). You must not transmit any worms or viruses or any code of a destructive nature. A breach or violation of any of the Terms will result in the immediate termination of your Services.

  9. General conditions We reserve the right to refuse Service to anyone for any reason at any time. You understand that your content (excluding credit card information) may be transferred unencrypted and may involve (a) transmissions over various networks; and (b) changes to conform and adapt to the technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks. You agree not to reproduce, duplicate, copy, sell, resell, or exploit any portion of the Service, use of the Service, or access to the Service, or any contact on the website through which the Service is provided, without our express written permission. The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

  10. Accuracy, completeness, and timeliness of information We are not responsible if the information made available on this site is not accurate, complete, or current. The material on this site is provided for general information only and should not be relied on or used as the sole basis for making decisions without consulting primary, more accurate, more complete, or more timely sources of information. Any reliance on the material on this site is at your own risk. This site may contain certain historical information. Historical information is, by necessity, not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.

  11. Changes to the service and prices 

    Service prices may be changed until the order is completed. For an already concluded and paid subscription term, the price remains fixed for the current prepaid period. Changes to subscription plan prices may apply only to future renewals, after prior notice to the customer by email, through their account, or by publication on the site before the next billing.

    We reserve the right at any time to modify or discontinue the Service or any part of it, but this does not affect services already paid for or a current prepaid subscription term, except where required by law or where there is an objective impossibility of performance.

  12. Products or services 

    Certain services may be available exclusively online through the website. Some services may also be ordered and paid for directly through the site, including subscription services, Shopify services, and other digital services, where this is explicitly stated on the relevant product page. Other services are agreed and invoiced individually.

    For each specific service, the description, price, scope, term, payment method, and special conditions stated on the relevant product page, in the checkout process, in the cancellation policy for subscription services, in the email confirmation, in the invoice, or in the individual offer shall apply.

  13. Accuracy of billing and account information We reserve the right to refuse any request you make with us. We may, at our sole discretion, limit or cancel the quantities of requested services. If we make a change to or cancel a request, we may attempt to notify you by contacting the email and/or billing address/phone number provided at the time the request was made. We reserve the right to limit or prohibit requests that, in our sole discretion, appear to have been made by dealers, resellers, or distributors.

    Certain services, including subscription plans, may be paid for directly through the site. When a service is not paid for directly through the site, it is agreed individually and invoiced separately. For each specific service, the payment method, term, scope, and special conditions stated on the relevant product page, in the checkout process, in the cancellation policy for subscription services, in the order confirmation, in the invoice, or in the individual offer shall apply.

    You agree to provide current, complete, and accurate account information for all requests made on our site. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you if necessary.

    Electronic conclusion of the contract

    The contract is deemed concluded at the moment the client completes the checkout process, makes an explicit confirmation that the order is associated with an obligation to pay, the payment is successfully authorized or confirmed, and SEOexpert.bg sends order confirmation on the screen and/or to the specified email address.

    Before finalizing the order, the client has the opportunity to review the entered information and correct errors.

    The terms and conditions, applicable policies, and essential parameters of the selected service or plan are provided in a manner that allows them to be stored and reproduced by the client.

    The contract and order details are stored by SEOexpert.bg, and the client may access them via the confirmation email, their account, or by sending an inquiry to sales@seoexpert.bg.

    The language of the contract and the applicable policies is Bulgarian and/or English, unless otherwise specified for a particular service.

    Subscription services with a fixed prepaid term

    AI SEO subscription plans and other subscription services, when designated as such on the relevant product page, are fixed-term services with an initial fixed term of 3, 6, or 12 months, or another term expressly specified for the relevant plan.

    The initial term is payable in full in advance when placing the order. The stated discount for the respective term is granted only on condition of full prepayment for the entire selected term.

    Stopping automatic renewal takes effect only for the next term and does not terminate the current term that has already been paid for. The client may stop future automatic renewal no later than 23:59 (Europe/Sofia) on the day preceding the next charge. If this is not done, the subscription renews automatically for the same term, unless otherwise specified in the relevant plan.

    After performance has begun, no refund is due for the unused portion of the current prepaid term, unless such a refund is required by mandatory applicable law.

    By submitting the order, the client expressly requests that performance of the service begin before the expiry of the 14-day withdrawal period, where applicable. Where the buyer qualifies as a consumer and exercises the right of withdrawal within the statutory period, SEOexpert.bg is entitled to proportional payment for the services actually provided up to the moment the notice of withdrawal is received.

    Performance begins after successful payment and after the client provides the necessary access, materials, brief, and other required information. Any delay on the client’s side suspends the performance deadlines and does not give rise to a right to a refund or an automatic extension of the term, unless the parties expressly agree otherwise.

    SEOexpert.bg provides the service with due professional care in accordance with the description of the specific plan, but does not guarantee specific search engine rankings, specific traffic, a specific number of sales, a specific number of citations by AI systems, or any other specific business result.

    Subscription plans for business clients

    Subscription plans for clients who purchase them for purposes related to their commercial, business, or professional activity.

    By submitting the order, the client declares that they are not acting as a consumer and that the purchase is made in connection with their professional or commercial activity.

    SEOexpert.bg has the right to request company details, company registration number, VAT number, or other reasonably necessary identification information, and to refuse, cancel, or refund an order when it determines that the product was purchased outside a professional or commercial activity.

  14. Optional tools We may provide you with access to third-party tools over which we neither monitor nor have any control or input. You acknowledge and agree that we provide access to such tools "as is" and "as available" without any warranties, representations, or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools. Any use by you of optional tools offered through the site is entirely at your own risk and discretion, and you should ensure that you are familiar with and approve of the terms on which the tools are provided by the relevant third-party provider(s). We may also, in the future, offer new services and/or features through the website (including the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.

  15. Links to third parties Certain content, products, and services available through our Service may include materials from third parties. Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy, and we do not warrant and will have no liability or responsibility for any third-party materials or websites, or for any other third-party materials, products, or services. We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review the third party’s policies and practices carefully and make sure you understand them before engaging in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third party.

  16. User comments, feedback, and other submissions If, at our request, you send certain specific submissions (for example, contest entries), or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by post, or otherwise (collectively, "comments"), you agree that we may, at any time and without restriction, edit, copy, publish, distribute, translate, and otherwise use in any medium any comments that you send to us. We are not and shall not be under any obligation (1) to keep any comments confidential; (2) to pay compensation for any comments; or (3) to respond to any comments. We may, but have no obligation to, monitor, edit, or remove content that we determine in our sole discretion to be unlawful, offensive, threatening, defamatory, pornographic, obscene, or otherwise objectionable, or that violates any party’s intellectual property or these Terms of Service. You agree that your comments will not violate any rights of any third party, including copyright, trademark, privacy, personality, or other personal or proprietary rights. You further agree that your comments will not contain defamatory or otherwise unlawful, abusive, or obscene material, nor will they contain any computer virus or other malicious software that could in any way affect the operation of the Service or any related website. You may not use a false email address, pretend to be someone other than yourself, or otherwise mislead us or third parties as to the origin of any comments. You are solely responsible for any comments you make and for their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third party.

    Your submission of personal information through the site is governed by our Privacy Policy, which you can view here: Privacy Policy

     

  17. Errors, inaccuracies, and omissions Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies, or omissions that may relate to service descriptions, pricing, promotions, offers, and availability. We reserve the right to correct any errors, inaccuracies, or omissions, and to change or update information or cancel requests if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your request). We undertake no obligation to update, amend, or clarify information in the Service or on any related website, including, without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website should be taken to indicate that all information in the Service or on any related website has been modified or updated.

  18. Prohibited uses In addition to the other prohibitions set out in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial, or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or of any related website, other websites, or the internet. We reserve the right to terminate your use of the Service or of any related website for violating any of the prohibited uses.

  19. Отказ от гаранции; Ограничение на отговорността Нищо в настоящите Условия не ограничава права на потребители, които не могат да бъдат изключени или ограничени по силата на императивно приложимото законодателство.
    We do not guarantee, represent, or warrant that your use of our Service will be uninterrupted, timely, secure, or error-free. We do not warrant that the results that may be obtained from the use of the Service will be accurate or reliable. You agree that from time to time we may remove the Service for indefinite periods of time or cancel the Service at any time, without notice to you. You expressly agree that your use of, or inability to use, the Service is at your sole risk. The Service and all products and services delivered to you through the Service are (except as expressly stated by us) provided "as is" and "as available" for your use, without any representations, warranties, or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement. In no case shall SEOexpert.bg, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers, or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation, lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability, or otherwise, arising from your use of any of the Service or any products procured using the Service, or for any other claim related in any way to your use of the Service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the Service or any content (or product) posted, transmitted, or otherwise made available through the Service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, in such states or jurisdictions our liability shall

  20. Indemnification You agree to indemnify, defend, and hold harmless SEOexpert.bg and our owners, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns, and employees from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third party.

  21. Severability In the event that any provision of these Terms of Service is determined to be unlawful, void, or unenforceable, such provision shall nevertheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed severed from these Terms of Service, and such determination shall not affect the validity and enforceability of any other remaining provision.

  22. Termination The obligations and liabilities of the parties incurred before the termination date will survive the termination of this agreement for all purposes. These Terms of Service are effective unless and until terminated by you or by us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you stop using our site. If, in our sole discretion, you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we may also terminate this agreement at any time without notice, and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly we may deny you access to our Services (or any part of them).

  23. Entire agreement Our failure to exercise or enforce any right or provision of these Terms of Use shall not constitute a waiver of such right or provision. These Terms of Use and any policies or operating rules posted by us on this site or in relation to the Service constitute the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications, and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Use). Any ambiguities in the interpretation of these Terms of Use shall not be construed against the drafting party.

  24. Applicable law These Terms of Use and any separate agreements through which we provide you Services shall be governed by and construed in accordance with the laws of Bulgaria.

  25. Changes to the terms of use You can review the most current version of the Terms of Use at any time on this page. We reserve the right, at our sole discretion, to update, change, or replace any part of these Terms of Use by posting updates and changes on our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Use constitutes acceptance of those changes. Changes affecting an already paid current prepaid subscription term apply to future periods and do not affect the current term, unless they are in the customer's favor or are required by law.

  26. Contact information Questions about the Terms of Use should be sent to us at sales@SEOexpert.bg

    Our contact information is provided below: USMIH Ltd. sales@SEOexpert.bg Sofia, Bulgaria 1225 UIC: 207299888 and VAT No.: BG207299888

  27. Supervisory authorities

    • Commission for Personal Data Protection Address: Sofia, Prof. Tsvetan Lazarov St. No. 2, tel.: (02) 940 20 46 fax: (02) 940 36 40 Email: kzld@government.bg, kzld@cpdp.bg Website: www.cpdp.bg

    • Consumer Protection Commission Address: 1000 Sofia, Sq. "Slaveykov" No. 4A, fl. 3, 4 and 6, tel.: 02 / 980 25 24 fax: 02 / 988 42 18 hotline: 0700 111 22 Website: www.kzp.bg