Shopify store migration from WordPress: complete data transfer and URL redirects

Migrating an online store from WordPress to Shopify starts with a plan, not copying.

Transferring an online store from WooCommerce to Shopify sounds easy, but there are nuances.

In this post, we will organize the process. We will go through data transfer, website migration, 301 redirects, and preserving SEO signals. In the end, you'll have a checklist and answers to voice queries.

Why moving to Shopify becomes a logical step

When you have an online store, you want to sell, not fix plugins.

WordPress is flexible, but WooCommerce often grows with add-ons, like OpenCart and Magento.

Shopify is a more closed system, but you gain clarity.

When migration is worth it

• When your site optimization and speed drop and you start losing orders.
• When you want a cleaner UX/UI design and more predictable Shopify apps and automations.
• When you need a multilingual store and Shopify Markets setup without chaos.
• When planning scaling, new markets, and easier catalog management.

If you are already considering options for Shopify store development or store migration, open ✦ Online stores in Shopify + Migrations and see what's included.

Full data transfer from WooCommerce to Shopify

A full data transfer is not "just upload a CSV and done."

This is a transfer of structure, content, and logic so that the store operates smoothly from day one.

Transfer of products, variants, and attributes

In WooCommerce, you often have attributes, variations, and filters that are not 1:1 with Shopify.

That's why planning is done to transfer "variants and options" without broken combinations.

• Product transfer to Shopify with SKU, variants, options, and images.
• Collections and tags in Shopify for navigation, filters, and collection pages.
• Metadata and schema when more precise product recognition is needed.

Transfer of customers, orders, and history

In a running store, "customers and orders" are gold. They are not left behind.

Customer and order transfer to Shopify, plus status and address verification.

Migration of pages, blog posts, and media

Website migration includes static pages. It also includes blog content if you have any.

Here, internal links, images, and canonical logic are reviewed to avoid duplicates.

If you want content ideas after the transfer, check out AI Tech News in the Blog and choose a topic for your next SEO blog post.

Multilingual support and Shopify Markets during transfer

If you sell in more than one language, the migration becomes a dual project. It's not a problem, it just requires organization.

Shopify Markets setup can unify currencies, markets, and domains, but SEO for each version must be considered.

Planning during migration

• Hreflang and multilingual setup in Shopify to avoid competing pages between languages.
• A structure of collections and categories that works for both people and search engines.
• Local SEO if you have physical addresses, regional deliveries, or city-specific offers.
• Consistent product descriptions, but adapted by language, not literal translation.

URL redirects and preserving SEO during migrations

The most common fear is a drop in Google rankings after switching to a new platform.

And honestly, the fear is real if there's no plan for URLs and content.

During a website migration from WordPress to Shopify, traffic is often lost when old pages don't lead to new ones.

Redirect map and 301 redirects

First, a list is created: "old URL → new URL". This is the redirect map.

Then, 301 redirects are implemented in Shopify so that old links direct correctly.

• Preserve URL structure in Shopify when the structure allows.
• Check for 404 errors, missed products, and redirect chains.
• Synchronization between navigation, internal linking, and new collections.

Sitemap, indexing, and duplicates

After launch, the sitemap is checked to ensure pages are indexed properly.

A good SEO audit catches duplicate content, canonical issues, and pages without traffic value.

If you need a clear framework for SEO services, GEO, and search engine optimization, see ✦ Generative SEO (GEO) Plans and Prices.

Common mistakes when transferring an online store

Problems rarely stem from the transfer itself. They arise from rushing and skipping checks.

When a step is missed, it takes three times the effort to catch up, causing stress.

Error: launching without tests

• Checkout is not tested, leading to surprises with payments (Stripe, PayPal) and the cart.
• Shipping is not set up properly, and Shopify integration with Econt Speedy is left for “later.”
• Product filters in Shopify are not reviewed, and the customer gets lost in the catalog.

Error: chaotic meta tags and weak descriptions

After migration, meta titles, meta descriptions, and category structure are often forgotten.

Then you search for “seo optimization price” and “seo prices,” but the problem lies in the fundamentals, not the budget.

Error: speed is left in the background

Heavy images, lack of WebP, and too many apps make the store slow.

Core Web Vitals in Shopify can deteriorate if the theme is heavy or poorly configured.

For practical direction after launch, open SEO optimization of a site: Steps for search engine optimization and outline your tasks.

Brief checklist for website migration and launch

The checklist is not bureaucracy. It's a way to ensure you don't miss important details.

• Export of WooCommerce data and verification of fields, SKU, variants, and images.
• Shopify data migration with CSV import into Shopify or API migration to Shopify for large catalogs.
• Shopify theme customization and navigation and collections setup.
• Transfer of blog posts and pages, plus checking internal links.
• 301 redirects in Shopify and testing with real URLs from the old site.
• Sitemap and indexing in Google, plus monitoring for errors and dropped pages.

If you need a quick orientation of the services, open the Sitemap and choose where to start.

Question? Answer.

Question? Who migrates an online store and preserves SEO results?

Answer. Look for a team that performs SEO migration for Shopify with a redirect map and technical SEO audit.

Question? Who does migrations to Shopify and who does migrations within Shopify if I have many products?

Answer. Look for shopify data migration with API migration to Shopify when CSV is not enough.

Question? What is seo and what is seo optimization for an online store after transfer?

Answer. SEO is search engine optimization. It starts with keywords, structure, and on-page SEO optimization.

Question? What is geo and why is it mentioned more frequently?

Answer. GEO is generative engine optimization. It helps content be better understood by AI search engines.

Conclusion and next step

A good migration is a combination of process and careful checks. It is not a one-time “export-import.”

When the transfer is complete and URL redirects are accurate, the risk to organic traffic decreases significantly.

This applies to SEO optimization for a website and SEO optimization for an online store. Even for ceo optimization, as some write it in search.

If you want to transfer to Shopify, develop a Shopify store, and set up SEO/GEO within a tight timeframe, talk to SEOexpert.bg, an Official Shopify Partner, via ✦ Contact or return to the Home.

With ready materials and standard complexity, a Shopify store launch can be organized in about two weeks.

Migrating an online store from WordPress to Shopify is most stress-free when you know each step in advance.