Migration of an online store from Magento to Shopify: complete transfer and URL redirects

Migrating an online store from Magento to Shopify offers easier management.

Transferring a Magento store to Shopify can preserve organic traffic if URLs are managed.

We'll go through a full transfer, 301 redirects, and a brief launch checklist.

Why transferring to Shopify feels like a restart

Magento is powerful, but often comes with heavy maintenance.

Hosting, modules, and updates can become an endless task.

Shopify is a hosted solution, which reduces stress.

The admin is clearer, and your team can access and work without asking "where was that menu".

If you're aiming for a Shopify store build, speed is also important.

A faster store usually results in fewer bounces and a smoother checkout.

And yes, people search for SEO, GEO, and AEO all at once.

A platform with less technical debt helps with search engine optimization.

When you need direction for a Shopify store build, visit Shopify store build + Migration.

Before the transfer: plan, audit, and organization

The most costly mistake is to move chaos one-to-one.

First, see what you have and run an SEO audit.

Catalog and content audit

Check products with zero stock and duplicate variants.

Remove old attributes that no one uses and keep the important ones.

Look at the categories and filters.

In Shopify, think more in terms of collections and tags, not just as a tree.

Data export and field mapping

Magento stores many things in complex tables.

In Shopify, you'll need clear fields, metafields, and logic for variants.

• Products: titles, descriptions, prices, SKU, images.
• Customers: emails, addresses, tags, consents.
• Orders: statuses, payments, deliveries, numbers.
• Pages: important CMS pages, policies, blog.

This is the moment to decide what the URLs will be called.

Record the old paths, even if they are ugly, you'll need them later.

For more ideas and examples, check out AI Tech News: Blog for Shopify and SEO trends.

Full data transfer: products, customers, orders

The complete transfer is not just "import CSV and done."

There are details that protect sales and peace of mind.

Products, variants, and media

Product descriptions should breathe, not be block text.

Break them into paragraphs, add sizes, materials, and clear benefits.

Variants in Shopify are concise but have rules.

Sometimes it's better to consolidate options rather than having 60 variants.

Upload images in a quality format and with logical names.

Later, you can convert them to webp if the theme allows it.

Customers and orders without surprises

Customers are transferred with CSV or with automated Shopify data migration.

Orders often go through an app or API to preserve history.

If you have B2B, check how the segmentation stands.

Tags, notes, and discount conditions should be transferred cleanly.

Collections, tags, and navigation

Collections can be manual or automated.

Automated ones save time if the tags are organized correctly.

Navigation is not the place for 40 links.

Better to have 6 clear categories and a good internal path to products.

URL redirects: 301 map and maintaining ranking

URL redirects are the bridge between the old and new store.

Without them, some visitors will hit 404s and leave frustrated.

URL mapping and 301 redirects in Shopify

Gather a list of old URLs from Magento.

Then match them with the new paths for products, collections, and pages.

• Products: from /product/ to /products/ with the correct handle.
• Categories: often to /collections/ and new collections.
• CMS pages: to /pages/ with meaningful names.
• Blog: to /blogs/ if you're preserving content.

Shopify has built-in URL redirects and they work reliably.

It's important to avoid redirect chains and loops, they kill speed.

Metadata, canonicals, and duplicate content

Check if meta titles and descriptions are transferred or rewritten.

When migrating an online store from Magento to Shopify, this often determines if there will be a drop.

Duplicate content comes from filters, parameters, and tags.

The theme and settings should keep canonicals clean, without unnecessary variants.

If you want on-page SEO optimization and GEO optimization, see Generative Engine Optimization (GEO) for websites: Plans and prices.

Pre-launch tests: speed, payments, deliveries

Before you hit "publish," simulate real orders.

Test on a phone, not just a laptop.

Core web vitals and UX details

Speed is not just a metric; it is a feeling.

Clean up heavy sections, remove unnecessary scripts, and be careful with pop-ups.

Check how images load in collections.

If there is lazy loading, it should be set up correctly, otherwise it becomes strange.

Integrations, payments, and deliveries

Many stores want Stripe, PayPal, or bank transfer.

Deliveries often go through Econt, Speedy, or a courier aggregator.

Return to the most important thing: the customer should pay easily.

If the checkout is slow, sales drop, no matter how nice the theme is.

Common mistakes in migrations to Shopify

Most often, the problems are not "in the platform" but in the details.

Here are a few I see constantly.

• There is no redirect map, and URLs are changed blindly.
• Duplicated products are transferred, and then the filters break.
• Policies, delivery pages, and return conditions are forgotten.
• The theme is overloaded with apps that do the same thing.
• Multilingualism and currencies are not tested, leading to confusion later.

And another small but important thing: leave time to check the mobile menu.

Sometimes the most annoying mistake is hidden there, small but costly.

Question? Answer. Voice requests for transfer

How to migrate an online store from Magento to Shopify without losing traffic? Answer: start with a URL map and 301 redirects, then move the data.

Who performs migrations to Shopify? Answer: look for a team experienced in Shopify replatforming and post-launch testing.

Who can migrate an online store quickly? Answer: it's possible if the catalog is clean and the import is planned.

What is GEO and why does it matter for a store? Answer: because AI search engines read structures, clear pages, and strong responses.

What is SEO optimization, and why do some search for it as CEO optimization? Answer: URLs, metadata, and structure affect Google indexing.

Can I keep the old URLs in Shopify? Answer: partially yes, and the rest is covered with redirects.

How to optimize a site after transfer? Answer: monitor 404s, speed, and most visited pages, then improve.

When to choose new development instead of direct transfer

Sometimes migration is a chance to clean everything up and start fresh.

If your theme is outdated, it might be wiser to create a new design and new collections.

This is the moment when website development and Shopify store development meet.

You implement a new structure, clearer categories, and better product pages.

If you're wondering whether to migrate or build anew, visit Home and compare the services.

Conclusion and next step

The best transfer is the one the client doesn't notice.

He simply sees a faster store, easier payment, and clearer categories.

Personally, I would start with an SEO consultation and a list of 20 important URLs.

I would then set up the redirects and only then proceed with the large import, as it is more reassuring.

If you want a full transfer with URL redirects, official partnership with Shopify, and a timeline often around two weeks, contact through Contact SEOexpert.bg.

Migrating an online store from Magento to Shopify is worthwhile when done carefully.